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Thomas
Ward A Fine Art Bonhams
is the world’s fastest growing auction house. All tasks are automated if at all possible. This has resulted in a highly efficient digital workflow, fully colour managed from digital to printing press, and 'late binding' RGB to CMYK PDF X1a file delivery, ISO 12647/2 printing conditions, all automated using some of the most up-to-date hardware, software and systems available. This results in a predicable image and a reliable product, the auction catalogue. Philip
Towler Legal protection for colours as trademarks With mobile telephone companies threatening to possibly go to court over the use of the colour orange, the ability to associate a brand with a certain shade of colour may end up under the judges’ lenses (or bifocals).
Angela
Wright FRSA The meaning of colour Angela Wright is one of the only colour psychologists to work in the commercial market - she has provided corporate consulting to organisations such as Shell, Euro Tunnel, ICI Paints, Procter & Gamble, The Body Shop and BT. She also appears regularly on TV, the radio and in the press. Colour
Affects presents a radically different approach to the psychology
of colour: in commercial design it applies to interiors, product
design, web design, uniforms, packaging and branding. Major corporations
attest to its effectiveness, most notably in sales of their products
and reduction of expensive design time. Individuals claim that it
has "changed their lives." Bob
Holt So what can be done Bob has 30 years’ experience in print including 13 years at Saatchi & Saatchi Advertising as head of all print-related advertising before setting up Production Link. He is a regular commentator on print and advertising related matters at home and overseas. Over the years he has chaired the Printing World Awards, the FESPA Awards, the Celebration of Print Awards and various European industry forums. He runs the ISBA print production courses. Bob says he can now guarantee to customers that brand colours will match even if they are printed in 12 different countries without even visiting the press. From his experiences he will present some answers to the following questions:
What is Press Signature? Press Signature is online software which creates consistency of print quality across all print runs. It provides print buyers with peace of mind, by ensuring that the same standard of print quality is met across the world, avoiding different shades of colour and protecting the brand. What can Press Signature technology do? The system will enable the buyer to quantify the reproduction of branded material via measurement and graphs with the benefits to Brand Management of:
Signing off proofs confidence…Safety in numbers When asked an opinion of a proof I do not look at the imagery, I look at the control bar. I then want to measure the control bar with a Spectrophotometer! When I know that the numbers are right I will look at the image because in a digital world it is about safety in numbers. There are a lot of buzz words used today, “colour managed workflows”, ICC profiles etc etc. but in plain English the question is ‘what should a brand manager know about the numbers and how will this insure the brand integrity?’ Dr
Ben Punchard Colour and the art of packaging The Faraday Packaging Partnership is a knowledge transfer group bringing together the best in UK research centres and companies from the whole packaging supply chain. This presentation will highlight some current research focusing on the areas of colour management, brand integrity and human factors. Research from the University of Leeds on colour science has recently led to the development of some tools for designers such as providing a suitable pallet to designers which can outline the cost, ease of manufacture and format availability of certain colours Colour also has an important role to play in brand awareness. Recent research into cognitive neuroscience has shown that brand recognition can rely on just a colour alone. This opens up a brand for copycat and counterfeit products. Colour is also important in the language on packaging, not only in terms of the legibility of the text but in enhancing the brand message. Duncan
Stokes Personalising your brand message Brands want to get to market faster, cheaper and more imaginatively. One area that is creating exciting opportunities is digital printing for short run, fast turnaround or one-to-one personalisation. This conference assesses the quality and range of output.
Bob
Marchant The case for a transparent workflow
Lucy
Fielding Managing brand assets Lucy Fielding is a Client Services Director in Interbrand’s London office. One of her many responsibilities is to develop solutions for clients that maximise the power of their brand assets and increase the levels of consistency and adherence to brand standards. Lucy has been part of the Interbrand Group for over six years and has helped to develop and implement national and global branding programs with clients that include Deloitte Consulting, Kodak Professional, IBM, BT, Texaco, Lloyds TSB and the BBC. Interbrand,
the leading brand consultancy and authors of the annual ranking
of “The Best Global Brands,” published by BusinessWeek,
combines the rigorous strategy and analysis of a management consulting
practice with the entrepreneurial and creative spirit of branding
and design. Simon
Moore Implementation
v creativity Gary
Curtis As part of the forthcoming Brand Conference, Kestrel’s Technical Director, Gary Curtis will be discussing these challenges and drawing upon case studies from Unilever, an account for which Kestrel have been appointed as one of its European Project Management Agencies. Their role involves linking together all members of the supply chain and managing all technical and colour aspects of the design, artwork, repro and print process. As part of this role they work closely with Unilever’s print suppliers, establishing profiles, attending all press passes and monitoring print quality. Angus
Cameron Brand owners face a wide range of issues with their current business processes. Enterprise Marketing Management extends BAM/MAM to include complex business documents and re-engineer both internal and external marketing business processes to address these problems. New brand management standards are being set and key trends are emerging in the changing marketing function. Technology now allows marketers access to all they need and the benefits are being felt inside and outside the organisation. Packaging design for branded products Chris Clough is a Divisional Design Director of Field Packaging, part of the International and branded products division of Field Group He will be demonstrating through case studies in the confectionery and whiskey markets how packaging can support the brand by increasing shelf impact and also helping it command a higher retail price point. This is especially the case when bespoke packaging is applied to the higher added value arena such as the travel retail market. Jules
Rastelli Cedar is a customer publishing agency, best known for the British Airways magazine High Life. We also publish magazines for Tesco, BMW, TUI and Nikon, among other blue-chip names. Cedar offers a full customer publishing service:
We’re well known for producing original work that gets talked about. Our success in getting PR for our magazines and clients is a real competitive difference. So is the quality of our contributors; we work with some of the top names in British journalism, photography and broadcasting. Cedar is an Omnicom company, with 86 staff based in Piccadilly, London. Jules Rastelli, Managing Director of Cedar Communications will demonstrate how customer magazines communicate the look and feel of a brand and further reinforce the company / customer relationship. He will also look at how closely a customer magazine should extend the use of corporate colours, fonts and photographic style as a subliminal way of reinforcing brand recognition. Ruaraidh
Thomas Ruaraidh has
worked in the direct marketing industry for over 12 years - 7 of
those with Vertis. Previous roles in the US and as Sales Director
for the Direct Marketing Services division led to his appointment
as General Manager of Vertis Marketing Technology (VMT) in 2003.
With his extensive knowledge of Vertis as a group, Ruaraidh ensures
a clarity of purpose and provides valuable group experience to help
bring the full resource of Vertis Europe behind VMT. Ruaraidh's
vision is to build a real identity for Vertis Marketing Technology
in the data/analytics/marketing services provider business space,
distinguishing it positively from the competition.
Kristian
Ottosen Learn how DELL, Bonhams, NASA and others have used single source dynamic imaging to reduce costs, time to market and publish zoomable high resolution images on their web pages. YaWah.com is a leading supplier of e-business components for cross-media imaging. Drawing on decades of experience in the imaging software industry, YaWah is dedicated to simplify cross media publishing of high quality image content. YaWah’s products are distributed in the UK by FileTransfer.co.uk Tel: - 020 7692 6804 – www.filetransfer.co.uk Marcus
Kirby
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